Liquid staking and restaking, incubated by Mantle. $2.19B peak TVL. First marketing hire. I own positioning, go-to-market and content for a protocol that has to sell to custodians and retail at the same time, and led the repositioning from DeFi-native staking product to ETH liquidity infrastructure.

• Institutional go-to-market across custody and exchange. Copper, Fireblocks, Anchorage and OSL integrations, alongside 6+ spot, collateral and product listings on Bybit and Kraken
• Launch marketing for new asset products, vaults and our new Buffer Pool, including 10+ multi-million dollar campaigns spanning 20+ partner integrations
• Content and research programme: 90+ blogs, core team interviews, and co-productions with Tier-1 publications like Messari and Four Pillars
• Community past 40K members. 2.6M views and 120K interactions on 𝕏 in a year
• Full protocol brand rebuild, from website wireframe and content architecture to visual identity

Ethereum L2 and onchain ecosystem, on the Crypto Optics team. Narrative and go-to-market support spanning Mantle's six innovation pillars, from infrastructure through to tokenized assets, pulling separate product launches into a single thesis the market could repeat.

• Built Function BTC's foundational marketing, from positioning to launch
• Led the official mascot program for the brand
• Supported ecosystem content and partner marketing across SEA, APAC, EU and LatAm

Composable financial infrastructure, B2B2C. Positioning and messaging for a regulated financial stack sold to partners rather than consumers.

• Scaled the narrative for Swiss IBANs, fiat on and off-ramp rails and card issuing as one composable product
• Translated regulated financial primitives into language partner teams could sell with

The world's largest exchange. Ran content operations across languages and led Trending Cryptocurrency Content on Binance Square.

• Lifted average monthly content supply by 120k+
• Raised overall language content quality by 110%
• Directed weekly growth campaigns and product design optimization across languages

Research and product coverage across Cosmos and EVM. Wrote for three publications, picked up by CoinMarketCap. Editor of OnePlanetNFT.

Cosmos data and trading platform, acquired by Jupiter Exchange. Growth, community and PR for a platform doing $1.8bn in total on-site transactions and 100k average monthly page views.

• Ran SEO strategy and weekly content, growing social past 19k
• Managed $2M in token delegations across Cosmos validators
• 20+ DeFi protocol partnerships: token drops, liquidity mining, staking campaigns
• Represented Coinhall at conferences and co-hosted events with partners including dYdX
• Supported the market data research feeding the Genie and Seer expansions

Solana explorer and data platform, acquired by Jupiter Exchange.

• Ran the Alpha Testnet group: 100+ partner protocols and KOLs
• Supported public relations, communications and community resources
• Contributed to UI/UX and educational initiatives

Southeast Asia's ride-hailing and payments super-app. Driver-partner acquisition through the company's growth from unicorn to decacorn.

• Expanded active driver-partner supply past 30k
• Exceeded monthly conversion targets by 200%
• Trained 17+ incoming staff cohorts on performance and backend operations